Uncertainty Advantage, a new book from Gary S. Lynch, introduces you to leaders who, when faced with great uncertainty, pursued it acutely and understood it in the context of the market and actors (customers, investors, strategic partners, regulators, competitors), developed unique talents, leveraged organizational skills and competencies, sought out innovative capabilities, and then, when the timing was right, pounced on the opportunity to unleash uncertainty as a market differentiator.
What industry leaders are saying about “Uncertainty Advantage”
“Concerning risk and uncertainty in the business world, Gary Lynch has a fundamental understanding combined with a practical approach that I have not seen anywhere else in the industry. I experienced this when working with him on concrete projects”
— Peter Leibinger, Vice-Chairman of the Managing Board of TRUMPF GmbH + Co. KG and head of the Laser Technology/Electronics division, responsible for research and development
“A must read for leaders of successful enterprises. The The Uncertainty Advantage makes a compelling case for a needed mindset shift from managing risk reactively to using uncertainty to lead change for a transformative competitive advantage. Based on real world examples, the author provides a straightforward roadmap and easy to understand formula for business success at market speed in an uncertain world.”
— Mark Gerencser, Chairman of the Board at UMUC Ventures
“The ability to translate uncertainty into market advantage requires a fundamental re-thinking of how organizations understand, internalize and manage risk. Lynch’s fresh insights and case studies will help all leaders and managers adopt a more dynamic and market-focused framework for dealing with uncertainty. Organizations with true market advantage are be able to embrace and navigate uncertainty at all levels in order to reveal the underlying opportunities.”
— Elaine Dezenski, CEO, LumiRisk, former Senior Director and Head of Risk Initiatives, World Economic Forum
“The Uncertainty Advantage finally turns the traditionally cost-focused and fear-dominated domain of risk management into a potential positive for all. Lynch provides many examples of business leaders that were able to turn uncertainty into meaningful revenue and growth gains – and he effectively explains how those leaders were able to change from the dominant circle-the-wagons mindset to see uncertainty as a leverage opportunity. His writing is easy to consume and he makes his concepts immediately relevant to the executive reader. It’s a long-needed change/overhaul to our current risk management mindset.”
— Jim Rice, Deputy Director MIT Center for Transportation and Logistics, Director of Supply Chain Exchange
How to create new revenue and growth opportunities.
A greater return in the allocation of risk focused resources, primarily derived from more effective targeting of time, management attention and capital at uncertainties that could directly impact the business model.
Better, faster, and more accurate decision-making, which results in more precise anticipation and response to market conditions and greater customer, investor, and regulator confidence and trust.