Risk and uncertainty may sound scary, but today’s best business leaders are navigating both to gain strategic advantage over competitors—and you can, too.
This guide for business leaders examines risk and opportunity through the lens of some of the world’s most respected visionaries, including Howard Schultz, Andy Grove, Peter Huntsman, John Krafcik, Peter Leibinger, Doug Hepper, and many more.
These visionaries looked beyond financial performance to see opportunities—and they did so by understanding uncertainty. Then, they decisively acted to create measurable results that coincided with the future they envisioned.
Find out how they did it, and learn how to:
identify, define, and convert uncertainty into value;
become more opportunistic when facing uncertainty;
develop the skill to spot where advantages are likely to emerge; and
create an environment where managers and leaders complement each other.
Filled with case studies on companies such as Hyundai, Starbucks, Roche, and Intel, this guide delivers proven ways to create value and leverage uncertainty. It is the culmination of a decade of research and interaction with dozens of companies and growth leaders who prove that pursuing a market driven strategy to navigating uncertainty will gain measurable market advantage.
After a decade of research and application, it’s finally here—“Uncertainty Advantage: Leadership Lessons for Turning Risk Outside-In”.
Frustration and Opportunity, the two reasons I pursued this topic. While business leaders try to discern the value from risk investments and activities, risk professionals are trying to understand how do things that matter most and enable the business.
When a CEO asked me, “Why do cars have brakes?”. I responded “to stop, to slow down”. He responded, “that’s exactly why investments in understanding uncertainty and measuring risk have not achieved the maximum value to the business.” He then went continued, “brakes enable us to go faster”. In other words, it begins with the “opportunity” mindset and supported by market-driven competencies and capabilities.
“Uncertainty Advantage: Leadership Lessons for Turning Risk Outside-In” chronicles the decade long journey with cases, principles and lessons of the leaders who have been able to transform risk into market advantage.
Contact the author of Uncertainty Advantage, Gary S. Lynch to learn more about the book, find out where Gary is speaking next, ask a question or to recruit Gary to present at your place of work, corporate event or school.